When Burger King Canada decided to reinvent their classics, they needed a broadcast spot that could bring the message to Canadian audiences in a compelling, and tasty way. We created the “Better Than Ever” campaign, which features real Canadian duos, one a fan and the other their skeptic bestie, to try the updated menu and react in real-time.

With a cinematic approach to a docu-style taste test, we captured real Canadian responses for a compelling content piece that will make anyone agree that BK truly is Better Than Ever.