Born and raised in South Africa, there’s always been one question stuck in my head “how did they come up with that idea?”

Riaad van der Merwe is a multi-award winning Creative Director with over 20 years worth of experience in the creative advertising industry stretching over numerous markets, including APAC, North and Latin America and Europe. Over the course of his career, Riaad has created ground breaking work for major international clients including Nike, Netflix, Amazon Prime Video, FIFA, Royal Caribbean International and many more. As a true Swiss-Army-Knife creative, Riaad’s work stretches a wide swath of marketing formats—from platforms, to digital activations, brand campaigns, live experiences and more. More than just the work, Riaad is a firm believer in collaboration, that the work is as important as the peoeple making it and that having fun in the process makes the work better for those engaging in it.

Riaad also wrote this bio, in the third person. HA! Like he’s some kind of AI—he isn’t, but he knows his way around an LLM!

Anyhew, thanks for reading this far. It’s fun spending time.

Keep it real…
Riaad

for my past achievements, see here: riaadwashere.com